BookAbility by THS
Website Booking System,

Website Design
Optimization and E-Marketing

BookAbility is an Internet Reservations System that integrates seamlessly with your hotel website. This core engine is rich with features which makes BookAbility an indispensable revenue-generating tool. Designed specifically for reservations processing for hotels, BookAbility’s architecture is is a robust and reliable tool that is easy for the user to navigate.

BookAbility Basic

• Manages rate tiers, length of stay restrictions via Extranet
• Provides both public inventory and private inventory for targeted promotions and corporate client use
• Cross-sells multiple hotel properties
• Is the most cost-effective channel for hotel bookings on a reliable platform
• Offers a photo gallery to display hotel and individual room types
• Includes inventory and Specials Calendar ease, user booking process and increased conversion percentage
• Is a way for Customers to make decisions and complete reservations without any involvement from hotel staff members
• Enables customers to gather information and make reservations at their convenience
• Has direct database links for real-time rates and availability
• Provides seamless integration of BookAbility with the look and feel of existing website
• Cross-sells multiple hotels or offers alternate properties when one is sold out
• Is a complete electronic processing and confirmation system
• Gives real-time reports including Arrivals, Production, and Look-To-Book
• Ensures that reservations are communicated instantly, electronically or by fax
• Sends instant confirmations to guests by e-mail, with hotel directions and marketing information
• Allows for Travel Agent information to be captured for commissions processing
• Is set up for secure transactions by best available browser and encryption technology
• Presents additional items or services during online purchase transaction through Shopping-cart technology
• Includes seamless integration for properties using the AutoClerk PMS
• Uses Shopping-cart technology that makes booking multiple rooms easy
• Generates confirmations with directions that are delivered electronically at time of reservation
• Sends Pre and Post stay email communications

BookAbility 3

It is now possible to fully integrate the reservations process into a hotel’s website with BookAbility 3. This new reservations system is comprised of a set of components that are integrated where desired, during the creation of the website itself. The use of AJAX technology creates an informative, guest specific experience, drawing the user effortlessly through the hotel reservation process. The reservation system is made up of a set of components that are integrated where desired. For example, clicking "Reserve This Room" on the website Accommodations page takes the user to the booking form with the desired room preselected . This system is much more flexible than standard booking engines. The availability of packages and room types may be reviewed and changed from the booking form if desired. Room and Package photos and descriptions may also be accessed from the booking form also.

BookAbility 3 from Topaz Hotel Services offers a new level of control and customization to hotel websites. With no rigid format to follow, the website designer is free to use creativity with both the form and function of the website/reservation system to maximize the user interface and convert more looks into reservations. Individualized components such as the date selector and availability calendar may be displayed on any desired website page. With the components of this latest booking system, elements of the reservation system can now be as unique as the property it represents. Like BookAbility Basic, BookAbility 3 operates for multi-hotel groups and features cross-sell functionality.

Website Design
Optimization and E-Marketing

• Topaz Website design will project the look and feel of the property and address the hotel's market mix. Quality photos and contemporary design provide a vital on line presence. In this medium content is king, the latest search engine requirements are employed when establishing search terms and Meta Tags to optimize hotel website.
• Search Engine Optimization improves a hotel website’s Search Engine position. This is vital to healthy revenue generation via the Internet.
• With Topaz E-Marketing, we capture and maintain a database of guests’ e-mail addresses. E-tools build individual promotions or develop electronic marketing campaigns,providing a cost-effective and customer-friendly way to maximize booking opportunities. Pay-per-click campaigns are also a vital component to an e-marketing strategy where we can implement and track results.
• With Topaz online reports, production reports can be viewed for valuable analytics and trends. These reports allow you to troubleshoot drops in revenue and take action to increase Internet production.

“The use of AJAX technology creates an informative, guest-specific experience, drawing the user more effortlessly through the hotel reservation process.  This ease of use improves the user experience with the aim of increasing website production,” Eric Gustavson, President and Co-founder of Topaz.

Click here to read our white paper on the industry's first AJAX booking system.