Google Analytics lets you, the website owner, know how much web traffic your site is getting on a daily basis. It also allows you to know how they found your site and what keywords they used if they found you through a search engine. Because of its usefulness, many websites already use this great free reporting tool. Topaz makes this tool even more useful by using the advanced e-Commerce functionality in the context of hotel room reservations.

If you use Bookability™ for your website, you will have access to the following information on top of what Google Analytics already provides:

Website conversion percentage over time (daily, weekly, monthly)

Number of reservations and the revenue generated by Rate Plan

Number of reservations and the revenue generated by Room Type

Booking engine step by step conversion